Product Marketing Leader for High-Growth, B2B Companies
I am a strategic, innovative, and experienced product marketing leader for high-growth software companies, including major B2B analytics and data science solution providers such as Alteryx, DataRobot, Domino Data Lab, and Habu/LiveRamp. On these pages, you'll see examples of some of my integrated marketing programs, articles, blogs, and customer case studies to land and upsell/cross-sell customers, grow brand awareness, and fuel periods of hyper-growth.
I have a proven track record of defining clear personas and creating differentiated and defensible messaging, along with comprehensive playbooks and a wide variety of content to target each user, buyer, and influencer. I've established new categories, built critical relationships with customers and analysts, and empowered global sales and marketing teams.