Measurement Maturity Assessment
This interactive tool was developed for brands to assess their media measurement strategy and receive tips on improving it using LiveRamp.
Marketing Collateral
Here are some of the powerful white papers, datasheets, slide decks, videos, and other thought-leadership content I've created. Use the filters to narrow content by company or by type.
Live/Insights
I built this interactive demo using Storylane software to highlight the key features of LiveRamp Live/Insights.
Live/Connectivity
I built this interactive demo using Storylane software to highlight the key features of LiveRamp Live/Connectivity.
Live/Identity
I built this interactive demo using Storylane software to highlight the key features of LiveRamp Live/Identity.
Data Clean Room Playbook
This guide summarizes 12 data clean room–powered use cases that brand advertisers can leverage to unlock consumer insights and maximize the return on their advertising expenses.
Data Collaboration Is the Future, and the Future Starts Now
This IDC Spotlight was commissioned to provide third-party validation of the value of data clean rooms, and build awareness about the "data collaboration" category.
Data Collaboration Fuels Revenue Growth
We commissioned a survey by Forrester Research, then worked with them to develop this paper and associated infographic highlighting the key findings from the data.
Getting Started Guide
This guide was developed to help new customers understand the roles and responsibilities, sequential steps, milestones, and more that bring Habu data clean room software from initial planning to full operation.
Optimize Data Science Workflows
This white paper explores the purpose-built data science capabilities in Habu to train models on third-party data and power machine learning workloads at scale.
The True Cost Of Building Your Own Data Collaboration Offering
Cloud data warehouses launched scaled-down clean rooms, causing industry confusion. This paper describes what organizations must contend with when building a modern data clean room solution.
Data Clean Rooms for Financial Services
Written with peers at Microsoft and AMD, this paper was the featured asset in a campaign targeting financial services companies.
Habu and Azure Confidential Computing
I developed the script for this video where our Chief Product Officer provides an overview of confidential computing and the power it brings to a Habu data clean room.
Insight, Activation, and Closed-Loop Measurement for Retail Media
This solution brief was developed to weaponize the Google and Habu sales teams to co-sell clean rooms to retailers as part of their retail media network (RMN) solution.
The Definitive Guide to Data Clean Rooms
Co-written with Databricks, this was the most widely downloaded asset at Habu. It covers the basics of data clean rooms, their use cases across industries, and best practices to follow to maximize success.
Top 10 Reasons Advertisers Should Pair RMNs and CRs
This eBook was developed to convince advertisers that retail media networks (RMNs) – and the insights unlocked by clean rooms (CRs) – are a must-have for their media strategy.
Habu for Walled Gardens
This first call deck was widely used by the Habu sales team to introduce our walled garden orchestration capabilities to brands that work with Amazon, Meta, and Google.
Habu for Walled Garden Clean Rooms
This two page datasheet summarizes how Habu can be used to orchestrate walled garden clean rooms provided by Amazon, Meta, and Google.
Habu: Collaborative Intelligence For Decentralized Data
This one page datasheet summarizes the key value propositions of the Habu data clean room solution.
Habu Overview
I developed scripts and storyboards for a series of animated explainer videos, then worked with a consultant to bring them to life. Here's one example.
Transition Without Compromise
This white paper described how communication service providers can transition to a packet-based infrastructure with the FASST portfolio of Fujitsu and partner products.
FLASHWAVE 9500 – The Definitive Packet ONP
This white paper was the key asset used to define a new category of product, and the specific details about what would become our highest revenue product.
Data Blending for Dummies
This was the most downloaded and physically distributed asset during my time at Alteryx, and I'm proud to have been a co-writer on this influential mini-book.
HBR: The Untapped Power of Self-Service Data Analytics
I wrote the introduction to this commissioned study by Harvard Business Review about the core Alteryx value proposition.
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