After graduating with a BSEE degree from Clarkson University, I landed my first job with the phone company in New York City. I spent eight years as a network engineer, helping to design and launch a new private line service, and planning modernization switch projects for several central offices in the five boroughs. I also spent four years getting my MBA at the NYU Stern School of Business at night. 

But when a technical product marketing role became available with one of our vendors, I was off to the Lone Star State. At Fujitsu Network Communications, I learned new technologies, built analyst relations and competitive intelligence programs, won awards, and made lifelong friends while honing my product marketing chops. I led the definition of a new product category (Packet Optical Networking), launched three generations of products that would drive the majority of revenue for over a decade, and partnered with other technology companies to add OEM products to our telecom portfolio. It was an amazing 13 years, but after the telecom bubble burst, it was time to move on.

That’s when one of the founders of Alteryx came to me with a proposition. Their $75k per user per year geospatial analytics product was starting to get traction with communication service providers, and they needed someone to focus on marketing. We soon landed in eight of the top-ten wireless providers, and my role expanded to include other industries, and eventually, all of product marketing.

I was VP of Product Marketing when, after initial success selling a substantially cheaper version of Alteryx to Tableau users, we decided to completely change our GTM. With a new $5k per user per year license, the focus shifted from big enterprise deals to a PLG-led, land-and-expand model. I led the overhaul of company and product messaging, developed countless assets, and enabled an enterprise sales team not used to selling on volume – leading to 8x customer growth between 2014 and 2017. Behind the scenes, I worked with other company execs on our S-1 filing and roadshow materials, culminating in the highly successful IPO of Alteryx in 2017 (NYSE: AYX). Here I am on the podium at the New York Stock Exchange when we rang the bell. That was a career highlight and an experience I’ll never forget.

With the processes in place for Alteryx to scale quickly, I welcomed the opportunity to join DataRobot, an automated machine learning startup and pioneer, to build a product marketing function. As a team of just one (myself) at the beginning, I defined user and buyer personas (plus associated messaging), developed awareness/lead generation campaigns to tell a broader company vision, enabled a global sales team, and developed the repeatable launch processes and content to support significant revenue growth between 2018 and 2020. As my scope expanded again to include industry marketing, I recruited and onboarded a high-performing PMM team of five.

In 2020, Domino Data Lab came with a similar offer to re-start product marketing, only this time the focus was on category definition and sharpening the message in what was quickly becoming a crowded market for data scientist tools. I led the company-wide initiative to align company-, product-, industry-, and persona-specific messaging, plus employee certification and sales enablement. I developed tons of collateral (some of which you will see on this site), overhauled the website experience, drove dozens of customer stories, and re-established key relationships with industry analysts to convey a broader vision to data science and IT buyers, plus the overall market.

In 2023, I was recruited to join Habu – a pioneer in data clean rooms. Once again, I was running product marketing, only now as the sole product marketer for this 47-person startup. We consistently punched above our weight (size), gaining lots of recognition from customers, analysts, and the media. In January 2024, Habu was acquired by LiveRamp to enhance its clean room offering within its market-leading data collaboration platform.

Today, I live in Dallas with my wife (Natalie) and two boys (Brandon and Michael). I'm proud of what's been accomplished, and for me personally, my passion for great product marketing is even stronger than when I arrived in Dallas over two decades ago. On these pages, you'll see numerous samples of my work, and please reach out to me if you would like additional examples.